Marketing Management and Strategies Assignment Example | Topics and Well Written Essays - 3000 words

Marketing Management and Strategies - Assignment Example The main focus of the hospitality sector is to adopt the differentiation strategy and technology focus to achieve competitive advantage. A lot of innovative practices are introduced and customer service and value added service play a major role in the hospitality industry. This paper will discuss the differentiation and technology focus strategies adopted in the hospitality enterprises. Some of the strategies used by hospitality enterprises to achieve competitive advantage include Strategic Planning, Market Research. Business Planning, Retail Growth Strategy, Meal Plan Strategy, Sourcing and Procurement Strategy, Concept Development, Health and Well-Being Strategy, Information Systems Strategy, Food Facilities Planning and Design. Accommodation and food services makes up about 8.1 percent of all employment. (U.S. Bureau of Labor Statistics). Employment in the accommodation and food services industries is predicted to grow 18% between 2002 and 2012, adding more than 1.6 million new jobs. (U.S. Bureau of Labor Statistics). Of the 8,740,000 total workers employed in the accommodation and food services industry in 2003, 5,343,000 works full-time (61%), while 3,397,000 work part-time (39%). (Annual average for 2003, according to the Current Population Survey, a joint project of the U.S. Bureau of Labor Statistics and Census Bureau). ... - U.S. Bureau of Labor Statistics, 2004-05 Career Guide to Industries and Occupational Outlook Profit and average room rate at the UK's chain hotels continued to increase in November, according to the latest HotStats survey from TRI Hospitality Consulting. Across the total UK sample of 462 hotels, income before fixed charges (IBFC) - also known as gross operating profit - rose by 5.6 per cent to 52.81 per available room. Average room rate increased by 7.4 per cent to 95.03 in November, a similar rate of growth to the 7.2 per cent achieved during the year so far. In London, profit grew by 7.9 per cent to 82.19 per available room. London's hoteliers continued to achieve rate growth at near annual levels with an 8.9 per cent increase taking average room rate to a new high of 125.85. - Jonathan Langston, UK Chain Hotels Market Review November 2007 | TRI Hospitality, www.trihc.com Michael Porters Five Force Analysis Threat of New entrants: The Entry barriers include Capital The capital outlay needed for starting up the operation in this industry is huge ($60 - $70 million), since the leasing expenses and the taxes are high. The capital includes land and building, infrastructure etc. Labor: In this industry the retention rate is high when compared to the others because of the demand for the experienced chefs in the industry. Finding and Retaining skilled labor is a major issue for a new entrant. Tax Structure: Hoteliers have to bear huge taxes levied on them by the government for property, water, electricity etc. Beside the high entry barriers, new entrants in this industry are high in recent days. Threat of substitutes: The growth of Home business restricts travel to a certain extent. So

Morality of a Foreign Policy Essay Example | Topics and Well Written Essays - 1750 words

Morality of a Foreign Policy - Essay Example securing the good of the community and not benefitting the individual member of the society. Morality is derived from a Latin word "mores", that means custom, habit or a way of life. For an act to be moral, there are three fundamental characteristics - foremost, universal allegiance, secondly, impartiality in all the acts and lastly, the act in itself should be self-enforcing. The implication of these elements is that moral values bind everyone to these norms, and irrespective of any one, it is applied to all perspectives and interests. Lastly, it should be through voluntary actions of the persons and not forced upon by any other. Ethics is doing what is right and refrain from doing what is wrong. And the good is determined by the norms that are applicable to that particular situation. The political issues involve complex public affairs, and competing moral values and dilemmas and not simple moral verdicts. Ethical reasoning and judgments in foreign policy making involves use of relevant morals and illuminations in managing foreign relations with other states. The issues such as fairness of the international economic order, justice of the global institutions, and international regimes etc. should be guided by rules, and institutions in light of moral norms (Amstutz, 2005). The politics among nations is governed by political Realism, the phenomenon that says that the society is governed by objective laws have its roots from the human nature. Since the political systems comprises of people, therefore, the societal laws of human beings are to always prevail in these systems. Any statesman should apply rational alternatives in meeting problems under all circumstances. Morality has multiple facets to a foreign policy. Foremost, morality helps in defining goals and purposes of states and other players. No specific policy directives are given, but direction and general vision to highlight the nation's vital interests is given by the moral rules governing the foreign policy. It establishes the limits for any policy measure to be taken and acted upon. Moreover, any policy is also judged on the basis of these pre specified norms for judging the acts of the nations. A moral foreign policy should address three instruments - the conscience of decision makers, the influence of domestic opinion, and the influence of international reputation. The domestic opinion is formed by the freedom of expression of the people - as judged by the media, interest groups, and nongovernmental and professional associations; whereas, global opinion influences the international reputation of the country by labeling it as a reliable and moral actor or not. Kantian Ethics is the deontological approach talks about seeking happiness and that everyone will try to achieve pleasure and gratification to lead to the happiness, but, achieving happiness does not always fall in the purview of our powers, and it is a matter of luck. Thus, under this philosophy, evaluation of international politics actions taken might deem to be right or wrong, and not depending on the consequences. Thus, rationality is based on how a certain action is performed and not what does it result. Therefore, under this theory acts of terrorism can be favored by saying that these are the law enforcement acts, irrespective of the